Roupiço Group

Selected work / Hayden Baillie

Branding and edited reels for Hayden Baillie.

A clear visual identity and finished videos for Hayden and Baillie Motorsport.

We designed the HB identity and edited footage supplied by Hayden's team into reels for his social channels. See the identity and watch two published edits below.

Explore the work
Hayden in his kart on a teal and black driver introduction frame from the edited Shenington reel
Baillie MotorsportFrame from the karting reel
ClientHayden Baillie
Baillie Motorsport
Our workVisual identity
Video editing
Source materialClient-supplied
footage and photography
01 / The project

A recognisable look for Hayden's content.

Baillie Motorsport supplied footage and photographs from Hayden's racing and life around it. We turned selected footage into finished videos and developed an identity that can appear across his social content.

The two reels below show the range of the work: a race-weekend edit and a more personal travel edit, both linked to Hayden's original posts.

02 / Visual identity

One mark across the work.

Hayden chose the HB mark from the concepts developed for him. Its linked initials and forward arrow work as a standalone symbol or alongside the Motorsport name.

Primary colour lockupApproved HB Apex Ligature horizontal logo in black and teal, followed by the Motorsport wordmark
Carbon Black Apex Teal White
Reverse versionWhite HB Motorsport logo on a dark background
Built to stay legible over darker visuals.

The delivered logo set includes colour, black and white versions for light and dark backgrounds.

03 / Video editing

Watch the edits on Hayden's feed.

These two reels were edited from footage supplied by Baillie Motorsport. Select either preview to watch the full video on Hayden's Instagram account.

Explore Hayden's Instagram profile ↗

Footage supplied by Baillie Motorsport. Visual identity and video editing by Roupiço Group. Reels are hosted on Hayden's Instagram account.

04 / The result

An identity that appears in the edits.

Hayden chose the HB identity and Baillie Motorsport has published the edited videos on its Instagram account, crediting Roupiço Group. The same mark works across race content and moments away from the track.

Content creation and editing

Have footage waiting to be used?

Tell us what you have and what you want to share. We can start with a small, clearly scoped editing project.

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